Exchange Days

Die Exchange Days ermöglichen es den Angehörigen der DIZH-Partnerhochschulen und allen Interessierten sich regelmässig zu treffen, Forschungsergebnisse zu präsentieren und zu diskutieren. 

An jedem der Termine präsentiert ein*e Forscher*in sein/ihr aktuelles Projekt einem interdisziplinären Publikum. Sie sind herzlich eingeladen, sich in einer gemeinsamen Mittagspause über Forschungsprojekte zu Themen der digitalen Transformation zu informieren und auszutauschen. 

Im Frühjahrssemester 2021 finden die Anlässe virtuell von 12.00 – 13.00 Uhr statt. 

Bitte melden Sie sich für den Veranstaltungslink per Email an. 

Dienstag, 20. April 2021
12.00 – 13.00 Uhr

Service Customization: Optimizing Value Creation and Captue by Designing the Customer Journey
(Vortrag auf Englisch)

Dr. Jürg Meierhofer
ZHAW School of Engineering / Business Engineering and Operations Management

Service customization is a central issue in socio-technical service ecosystems, enabled and fueled by new data-driven approaches, and increasing both value creation for the customer, and value capture for the provider. In this presentation, we present a novel quantitative model for optimizing the design of the provider-customer interaction. Using approaches from multi-objective optimization, this model can be used to determine optimum levels of customization from both the customer and the provider perspective, and thus lead to improved service designs.

Montag, 10. Mai 2021
12.00 – 13.00 Uhr

Digital dermatology – Studying the impact of digitalization on dermatologists, patients and healthcare
(Vortrag auf Englisch)

Prof. Dr. Mathias Bonmarin
ZHAW School of Engineering / Optical Measuring Systems

The digitalization of the society will have dramatic repercussions on healthcare. Among the different medical specialties, dermatology will be particularly impacted. Indeed, the spreading of high-resolution smartphone cameras, and the potential use of artificial intelligence for automatic diagnostics and skin disease prediction will revolutionize the field. It will not only change the way dermatologists work; it will additionally impact the patients, health insurances and governments. The outcomes of the Fellowship will help better understand and predict what will be exactly the future of dermatology in a digital era.

Donnerstag, 27. Mai 2021
12.00 – 13.00 Uhr

Tracing Technology Acceptance during the Covid-19 Pandemic: International and Interdisciplinary Perspectives
(Vortrag auf Englisch)

Dr. Sarah Geber
UZH Institut für Kommunikationswissenschaft und Medienforschung / Mediennutzung und Medienwirkung 

Contact tracing technology has been introduced as part of the Covid-19 containment strategy worldwide. However, current adoption rates are too low in most countries for tracing apps to be effective. Drawing on survey data, the talk will present drivers and barriers to the adoption of tracing apps in Singapore and Switzerland. Theoretical and practical implications of these findings will be discussed.

Freiwillige, die ihr Projekt vorstellen und diskutieren möchten, melden sich bitte bei Sabine Dani.

Frühere Veranstaltungen

Mittwoch, 17. März 2021
12.00 – 13.00 Uhr

Zoom-Link

Digitalisation of Academic Writing – the Case of “Thesis Writer” (TW)
(Vortrag auf Englisch)

Dr. Christian Rapp
ZHAW
School of Management and Law
Center for Innovative Teaching and Learning

In this presentation, I will report on an ongoing project called Thesis Writer” which has created a new working space for dissertation writers that is particularly suited to the situation of BA and MA theses. Born out of practical necessity (supervising roughly 800 BA theses annually within just the Department of Management and Law, ZHAW), work on TW led our working group through a large number of basic issues of digital writing which I will briefly mention. In a short presentation of TW, I will explain its basic technology and the recently created features such as process instruction, genre support, formulation aids like phrase books and corpus queries, and also collaborative features.

The main part of my presentation will be devoted to the question of how research can accompany such developmental work and I will sketch out a mixed-method project (one part of my fellowship) designed to better understand what TW actually does, and how both supervisors and students can make best use of it. Digital platforms like TW are not simply additions to ongoing writing practices, but can change the very nature of writing and its organisational contexts. As an unresolved, open issue I would like to instigate a discussion on what the best strategies are to develop, test, and study these types of Ed-tech tools.

Donnerstag, 8. April 2021
12.00 – 13.00 Uhr

Zoom-Link

Market Competition in the Digital Age
(Vortrag auf Englisch)

Prof. Dr. Andreas Hefti
ZHAW School of Management and Law
Center for Economic Policy / UZH Department of Economics

Digital markets produce an abundance of information, which makes attention a competitive resource. We study the implications of competitive attention based on two essential premises: i) People have limited information processing capacities and ii) consideration sets are formed according to the principle of relative salience.

The equilibrium predictions of the model can help to understand and connect diverse empirical phenomena in digitized competition, such as the Paradox of Choices, the power law dispersions of sales, profits or attention data, the relation between advertising expenditures and market shares, the evolution of market inequality, or why evidence favoring a «Long Tail» effect is mixed at best.