The project communicates digital transformation topics in an entertaining way. The focus is on a comedy show, advertised via various websites, social media and a live event. The show and the accompanying communication are tested for their impact and resonance.
Team
Prof. Dr. Aleksandra Gnach, ZHAW School of Applied Linguistics
Dr. Sabrina Heike Kessler, University of Zürich, Department of Communication and Media Research
Practical partners
Running time: 2024-2025